Background: The Executive Group, a division of Ajilon LLC, was looking for collateral materials to support their newly-created retained executive search division. Because the client was targeting highly-compensated individuals, we thought it was critical to design a package that conveyed an upscale, sophisticated image.

Ajilon’s main brand is surrounded by white. With The Executive Group, we used the reverse and created an image surrounded by black. A metallic copper logo was foil-stamped onto the folder for a rich look. As part of the branding campaign, we created an identity that would work for each of Ajilon’s divisions.