Background: Ajilon LLC, an IT staffing company, had just purchased a software testing and quality assurance group. The acquired company—Software Quality Partners—wanted to maintain their current logo, but needed to update it to reflect their new parent company. In addition to the logo, new collateral materials were needed to announce SQP to current Ajilon customers.

The important part of this project was to design a brand that fit into Ajilon’s current materials, but one which gave Software Quality Partners a feeling of independence from the parent company. We created a logo and complete package that announced the new company, but which also fit into current materials.